How to Start a Game-Changing Business? Discussing Simplify by Richard Koch and Greg Lockwood

How do the best businesses in the world succeed? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing status. Authors say that that the answer is simple: they simplify. This video is a summary of their amazing book “Simplify”.

I will soon be posting more videos about business, finance, and entrepreneurship.

You can find me on:
Instagram –
Twitter –

You can purchase the book here:


Leave a Reply

Your email address will not be published. Required fields are marked *