promote your indie game

Where to promote your indie game

To promote your indie game in a professional way, you need to know where to go to get maximum exposure, discoverability as to be able to be found by your players.

Luckily, there are plenty of online places where you can promote your indie games as to try to maximize the chances for success.

So today, we’re taking a look at some of the best places for indie developers to promote their upcoming games and create the early buzz needed to achieve the indiegame marketing plan.

Where to promote your indie game Table of Contents

promote your indie game - Player playing game
promote your indie game – Player playing game- Photo by Ryutaro Tsukata on Pexels.com

What are indie games?


Indie games are video games made by individuals or small teams of developers without the financial or technical support of a major game publisher.

One of the best examples of indie games is Minecraft. It is arguably the most successful indie game ever made, and has also won the Guinness World Record* as the “best-selling game with 200 million copies sold by May 2020”. Minecraft’s success can be seen as a result of the free marketing as a lot of the future players had found out about Minecraft through a friend, and a third through YouTube.

As the internet set out to change the world, software developers faced new challenges and a new industry: video game publishing. Games and experiences created in basements and bedrooms suddenly had a huge influence. For the first time, big publishers like Microsoft, Sony and EA had a credible competitor in game developer James Schmaltz and his company Digital Extremes.

Why can indie games fail? Three pitfalls to avoid


Why do indie games fail? And how can developers avoid failure? Here are three common mistakes and how to avoid them.

A- No marketing spend or strategy

promote your indie game - Marketing strategy
promote your indie game – Marketing strategy – Photo by Kaboompics .com on Pexels.com


Before starting your game, you might wonder how much budget you can spend on marketing your indie game. First, there is no “right” amount, and success is not tied to a specific budget. A high budget does not mean success, and a low budget does not mean failure.

However, it is understandable that funding is not plentiful in the first year or even the first few years, and for veteran indie games like Minecraft, the early bird advantage is probably one of the factors behind success. The excitement of the new almost always puts the lucky entrant first. This, however, is the exception. Most indie games rely on their own luck and marketing strategy.

Another good tip is to use free channels like social media and game newsletters to promote your game. You need to work on your marketing so that your audience understands why your game is worth buying, whether it’s for mobile, console, PC or all three platforms.

B- Lack of alignment with relevant platforms and channels.


With so many great gaming platforms and channels out there, how do you know which ones to connect to?

There are two platforms that are essential to any indie gaming strategy – Twitch and YouTube. Here we explain how these platforms drive engagement and why optimisation is essential.

Twitch

Since 2011, this live video streaming service has attracted millions of users: according to Twitch’s official website*, 7 million (or more) unique streamers go live every month, with an average of 30 million daily visits. Working with Twitch, developers can engage with viewers and streamers through influencer campaigns, game extensions, products and in-game incentives.

Making your game Twitch-ready during the development phase is usually a good idea to achieve promotion. This includes using the Twitch API in your game, as well as reaching out to existing streamers to test your game. Optimising your game for this platform early on will also optimise the likelihood of streamers finding and streaming your game.

YouTube.

Over the last years, the platform has built a loyal following of over 2 billion users. While it may be natural to go after the streamers with the largest market share, don’t exclude streamers with smaller audiences. Rather, it’s important to find streamers who like the genre of your game and play your game on the platform/console your game is designed for – like Twitch, your game should be YouTube-enabled at the development stage.

C- No long-term plan for the game or story


Here’s a common gaming myth: if your first game is successful, the sequel is sure to sell just as well. As tempting as it may be to update and tweak the original version, we recommend going back to the drawing board.

One of the main reasons gamers are drawn to indie games is originality. Keep this in mind when planning your long-term strategy for your game and its story. People looking for indie games are looking for originality, to have a unique experience that the big studios and their games don’t offer.

Use this insight to fuel your creativity, especially when it comes to your long-term plan for your game and its story. Without the pressure to create a polished sequel to your original game, this frees you up to create another game that delivers exactly what your audience wants.

1: Indie game and development forums

Indie game and developer forums are a great place to find potential players to check out your game. Forums are the perfect platform to promote your game, especially in the early stages. Forums have promotion and sharing forums where you can post screenshots, game trailers, download links, etc. Take advantage of it. Be active in the indie gaming scene and join these forums to help promote your game.

You can share and promote your indie games with the BB community in the “Showcase” section of the official Buildbox forums. We also have a promotion section on our Discord server. But don’t stop there! Join other indie game developer forums such as Touch Arcade and TigSource. Markus Persson “Notch”, the famous Minecraft developer, used the TigSource developer forums to find out more about his next game and get valuable feedback on the development process. Indie online communities are a great way to promote a game before and after its release.

As an example:

2: Social media platforms and groups

There are of course social media platforms such as Facebook, Twitter, Instagram and YouTube. All of these sites give you access to millions of people who want to play your game, and a recent study by Statista estimates that there will be 3.2 billion social media users by 2021. That’s a lot of potential players waiting to hear about your great app.

You can use different strategies to promote your game on social media. You can post promotions and updates, reach out to influencers, promote it in Facebook groups, and use a variety of viral marketing tactics to gain an advantage. Try several methods until you find the one that works best. The ultimate goal is to build a strong fan base around your app. People will get excited about your new toy and spread the word. It takes time to establish an indie studio or indiegame on social platforms, so start early.

Facebook, Twitter, Instagram, etc.


Choose one or more popular platforms to create an online presence for your game or indie studio. Then add logos, game icons and information to your page to ensure consistency of posts. Then share screenshots of your game, cool new graphics or recently added characters, gameplay trailers, GIFs and teaser videos. And always include a clear call to action, such as “click here”, “download now” or “find out more”. And be consistent with your publishing schedule. Consistency is the key to success.

Get creative with your post imagery and captions to grab their attention. You can also reach out to game reviewers and community influencers to help promote your game. Do some research on the best people in your platform or niche and contact or message them. Some influencers play and promote your game for free, while others charge a fee.

Facebook groups


Facebook Groups are another great place to promote your indie game – you can find almost any group on Facebook, click the join button and instantly start connecting with people who share your interests. Find players who are passionate about retro gaming, racing, iOS and Android apps. The more exposure you get, the better. Many indie developer marketing groups are also on the list. Start a search and list the groups you want to join. Then try to incorporate them into your social media strategy. Here are some good groups to promote your indie game

Other interesting groups

Each Facebook group has different posting rules and guidelines, so be sure to check before joining and try to always deliver value also and not just trying to get value out of them, or you will usually find yourself banned from the group.

3: Discord Servers

An active server dedicated to helping Indie Developers, with more than 1800 engaged members consistently growing.

Very supportive, especially that of Heiny himself. With an impressive Twitter following of over 101k, he is consistently pushes out the news of quality Indie developers and publishers.

A fantastic server (and website) for those looking for work. Very user-friendly with jobs posting channels split out into specific skills, making it easy to find the roles. More than 6300 members offering or looking for work makes of it a very good server to hangon. 

Another active server of over 11,100 members, which independently of the size has been able to keep a community feeling to it. Plenty of support and advice on all things unity.

This is the place for Unity developers, publishers and people who like and use the Unity engine to hang out, socialise and lean on others to help when there is an unfixable problem in your way.

The biggest on this list with a thriving community of more than 63,300 Unreal Engine users, from all over the world. The aim of the server is to allow members to interconnect and exchange experiences and advices.. The server is filled with active channels of informative chats and questions rarely seem to go unanswered from the community. 

Viral marketing tips and advices.


If you are using social media to promote your indie game, use the best screenshots and visuals. The more attention you attract, the more likely you are to get people’s attention.

There are also other marketing techniques, such as promotional codes and targeted ads, that you can use to promote your videogame through social media. For paid apps, promotional codes on Facebook, Twitter and Instagram allow players to get the game for free or try a time-limited version. You can also send promo codes to game reviewers and YouTubers for coverage.

Developers with bigger budgets can also place targeted ads on Facebook, Instagram and Twitter. If you’re new to creating ads, take the time to learn the ropes. There are plenty of free online courses and resources available; the Facebook Advertising Guide offers a wealth of information on getting started with Facebook and Instagram ads; YouTube is also full of tutorials; and the Facebook Advertising Guide is a great place to start.

Also remember to try to cross-promote across all the different channels when using social media. This will give you a wider reach.

4: ProductHunt.

Another place to promote your indie game is Product Hunt, a cool discovery site where you can share and find new products and apps. Users, or “hunters”, can upsell their favorite products. If your product gets a lot of votes, it can be the “Product of the Day” and be featured on the site.You can upload your game for free to Product Hunt, but the number of votes counts. The number of votes determines how many people will see your page.

The goal is to get your game on Product Hunt. To do this, you either need to set yourself up using a tool called “Ship Pro” or contact the hunters and ask them to send you games. The hunters are the original members of the site and have the right to choose which products to display. Just like a social influencer, when a hunter posts a product, all of their followers will receive a notification to check out their game. The more followers you have, the more likely they are to vote and download your game. You can search for hunters through the social platforms on the site.

5: – Reddit Communities

Reddit is probably currently one of the best places online where to promote your game, they have a huge number of communities that can be more or less specific to game genres, and you will certainly be able to find the right one for your game.

Called the “front page” of the internet, Reddit is a huge community forum site where people post interesting news, videos, photos and memes. The site is divided into millions of topic-based communities, called “subreddits”, where users post, comment and vote on other content they share.

Reddit also allows gamers to promote their own applications through special subreddits such as Play My Game. Below is a list of popular subreddits where apps can be shared


Quick tips If you’re using Reddit, earn karma points by getting active in the community first. Don’t give the impression of spamming. The community is relentless.

6: Game review sites

Marketing your game on review sites can also help with discoverability and exposure.

Before you can start pitching your game to game journalists and review sites, you need to prepare your game and a press kit with all the details and best visuals of your indiegame. Once you have these basics in place, you just need to find game review sites to contact and journalists who cover your app’s niche.

Below is a brief summary of mobile review sites to consider.

7: Alternative digital stores for more exposure

Alternative Digital stores can expand your reach by exposing your game to more potential players. Most alternative Digitalstores are not as big as the other game or app stores, but they are effective options because they have less competition and constant traffic. Also, many of them promote new games on their websites and offer paid features that you can take advantage of.

promote your indie game - Steam DIgital Store
promote your indie game – Steam DIgital Store

Other Digital Store options.

  1. Steam
  2. Epic Games Store
  3. GOG
  4. Origin
  5. Humble Bundle
  6. Green Man Gaming
  7. Fanatical.
  8. UPlay
  9. Amazon

Conclusion


There are countless ways to promote indie games online. These were just a few examples. The secret is to start early and be consistent. You need to start promoting your games as soon as you have something to show, and you need to do it in a variety of ways. Create a game developer blog, be active on forums, post on social media, run paid ad campaigns, reach out to game critics, use sites like Product Hunt and Reddit. get your indiegame featured on digital stores and get people excited about your game!

indie game marketing

Indie game marketing : How to market your indiegame with 13 advices for success

With over 700 games released every day, the real challenge is not how to make a game, but how to get it to players. In this article we’ll look on Indie game marketing, and How to market your indiegame with 17 advices that will hopely lead you to success.

Also, According to VG Insights*, over 50% of indie games on Steam have never made more than $4,000, but the top 1% have made over $7 million.

If you are working on other platforms (such as consoles), you will probably face the same numbers that are apparently running against you and your objectives of making a successful game.

It’s been an uphill battle for indie games, but over the past five years, freelance studios and developers have taken advantage of advances to create console bestsellers that rival games produced by the big studios. This should be an inspiration to developers looking to make an indie game this year, but how do you know if you’re ready to release that game?

Around 85% to 90% of indie games fail to recover the investment made in creating the game. There are a lot of reasons why these numbers are here, and in this article we are going to see some of them.

What is an indie game?

An indie game is a video game created by an individual or small development team that does not have the financial or technical backing of a major game publisher. The term was coined in very early 2000s, and in the 2010s, it has become a common way for indie developers to refer to their own video games. Indie games are often made available for download through PC-based digital distribution platforms such as Valve Corporation’s Steam, but also through other means such as through online marketplaces and indie game stores.

The term “indie games” can be used for any video game that is made by a developer who does not have the backing of a major publisher.

Why do indie games fail? Two possible pitfalls

So why do indie games fail, and how can you avoid them? Are there some indie game marketing strategies that could be useful? Here are two of the most common mistakes and how to avoid them.

Not looking a game development as a business

Companies don’t make games “for fun” or “to play their dream game.” They may be having fun or making their dream game, but their goal is to make money. If you want to make money as an indie developer, you need to approach it like a business. Here, from my experience, are some of the basic steps you need to take to be successful.

  • Draw up a business plan. Before you start, before you invest anything other than time and research, make sure you have a proper plan. Importantly, don’t do it half-heartedly.
  • A business doesn’t make money from its products. It makes money from selling the product. It is important to invest in the right business relationships. Go to industry unions and hold meetings and make calls. Learn how to talk to other business people and how to get contracts. Go to conventions and don’t attend any part of the convention – spend all your time in satellite meetup groups and fish for customers, publishers and potential contacts.
  • Spend a lot of time in public relations. Even a crappy game will sell with the right PR, and even a great game will not sell without PR.
  • Make sure your product (and plan to make more than one product) and costs (employees, office space, overhead) don’t exceed your initial money before you try to make a profit. Game development is a slow process. If you expect your first game or contract to take three months, make sure you have at least six months of funding in case it fails. Better yet, have enough for a year or two.
  • Your first product is unlikely to be a big success, and the same goes for your second and third. Statistically speaking and as an example, the break-even point in the mobile sector is about 10 games: companies that have made more than 10 games have consistently made more than $30,000 per game in the app store. By comparison, the average revenue for the first game is about $200, and the average for all games is about $1,000 per game. In other words, it is better to get used to it than to learn from it.

In short, if you want to make money as an indie developer, you need to think about how to run a profitable business, not just about turning your big game into the next blockbuster or to be the next Kojima. The same happens in other industries – you may be a great chef but your restaurant won’t be successful, you may be a great reader but your small bookstore won’t make money.

Not taking seriously the marketing part of game development.


Before you start your game, you are probably wondering how much you can spend on marketing your indie game. First of all, there is no “right” amount and success is not tied to a specific budget. A high budget does not guarantee success, and a low budget does not guarantee failure.

A successful marketing strategy starts with a thorough analysis of current trends and, more importantly, the people behind them. Specifically, we consider what your potential competitors are doing and what your potential customers are looking for. If you know your game genre or niche, be sure to analyze what the current niche leaders are offering and how the biggest titles in that genre are performing. This information will be invaluable when fine-tuning your game to meet the needs of your users.

There are a lot of misunderstanding in relation to marketing in video games, being the first and most common, that you would need to have your game fully finished before starting to think about marketing. This was probably true 15 years ago before the rise of indie games, but now, you don’t need a finished product to think about your promotional strategy. Moreover, you need a plan that constantly reflects the current state of the industry.

The number one mistake from studios around the world, is being a couple of months away from the game launch, and not having yet started their promotional campaign. No matter what you have heard on the Internet, there is no last-minute miracle solution to not having done correctly your marketing. Promoting any product, especially a video game, is not something that can be dispatched in a weekend. On the contrary, most of the games you like were marketed for months before you first heard about them. Bringing a new title to market is a painstaking process that can take six months to a year or more. When you factor in the time it takes to build a community, you can see why you should have started already.

The goal of the marketing is to understand if your game is unique enough to stand out. preferably before you start dedicating resources to it , and have some appeal the game audience.

Speaking of audiences, this first step cannot be completed without explaining the structure of the consumer market. We are usually grouped as ‘gamers’, but the group of people who can buy your game can be divided into multiple categories. We will cover this in more detail in the first two points of our advices and in the point related with creating communities and social media.

Indie mobile game marketing will be probably the same as for any other indie, with the difference of some specific different tools like for example ASO ( application search optimization).

13 things you need to do to market your game.

  • Understand the size of the game industry and the games ecosystem
  • Niche down and understand the players in it.
  • Make a game that players want to play.
  • Understand the game you are making
  • How to describe your game
  • Make an epic trailer
  • Build a marketing funnel
  • Network with platform owners and other developers
  • Optimize your funnel
  • Using festivals, press, streamers, and social media to get your wish list
  • Launching your game
  • Game updates and discounts
  • Prepare your next game

Getting ready to launch your indie game


In the early days of indie games, you could get away with very little marketing strategy. The idea of having a unique game outside of those developed by the big studios was exciting and fresh; in 2021, the same excitement that gamers have for indie games has evolved and matured a bit. They’re no longer “new”, but they can still be exciting.

One thing to keep in mind is that the timing of your indie game marketing may be different from your competitors. Don’t feel pressured to market your game earlier than you think is appropriate. There is no “right” time to market an indie game, it is more important to conduct market research, test your game, optimise all touch points and create compelling assets for your trailer, press kit, social media channels and app shop.

Marketing an indie game takes almost as long as creating the game itself. To help you understand the key priorities in marketing an indie game, we’ve included advice on what to prioritise, who to engage with and the impact these two steps can have on your game.

Preparing your indie game marketing before starting development

0. Have a plan a tools to control its progress

The first thing you need is to define a plan for your marketing activities, what would lime time frame, what will be resources ( people and materials), when will you start And most importantly, you need a way to track your progress and make sure that each step is being executed as intended.

But how do you actually plan a marketing campaign? This is big question, where the daunting of its size make post indies abort, or look for the advices of other people that will probably know more about it.

But, it is really not that difficult to do, if you have a clear understanding of the purpose of a marketing plan: Before and while developing your game, understand which people likes to play your type of game and how can you make them get aware of your game as to have enough of them buy it and recover your effort. In reality the activity will also continue after you have delivered the game to your players, but it will basically be the prolongation of the same activities that you will be doing while developing it.

By the definition, we can see, that there are iterative tasks that starts before the game is actually being developed, and that continues while the game is being bought by your potential players.

So that means that you can define your marketing plan in different elements that will help you define the different activities and control they effectiviness and results.

  • Stage – What is the current stage of development. As new features are added and the game becomes more sophisticated, you can tweak your content accordingly. Concept, Preproduction, Alpha, Beta, Release Candidate, Gold Master/Launch.
  • Audience/community – Define your audience, and what is the level of awareness of the game. Are they reading about the game, are they sharing material about the game, are they engaging with your studio to know, is there fan art, etc… Is your audience definition the right one, is it changing? Are you testing your game with focus groups to check the expectations of potential players?
  • Media/Influencers – Sometimes the two sections are merged into one, showing what you are planning with media and influencers. Do you have a big ad planned or a set date to start sending out keys? Maybe you are planning a series of sponsored posts or rounds of influencers. These all need to be listed here.
  • Platforms/Digital Stores – This is another community-related item, but it includes what you plan to publish on the various distribution platforms where you publish your game: are you working on a blog or a big community newsletter for Steam or another store? Be sure to track your progress here.
  • Promotional Activities – What festivals are conventions are you attending, what awards are you applying your game, what are the results.


As said previously, The content of the marketing plan is iterative and should be continuously revisited. However, think of it as a list of possible ingredients for success that you should make yours, and hot as a rigid recipe. It will probably contain items and procedures that are appropriate for your game and your game studio, and it may be quite different from other games or other game studios.


Is a plan 100% success guarantee?


A plan and its timeline is less about its structure than about what it prompts you to do, which will determine your ability to run a successful campaign. By writing down, in advance, your steps and the scope of your activities, you are training yourself to think ahead and imagine the path to your final goal.

If you use this method successfully, you can minimize risk and ensure that everyone on your team is on the same page.

By sharing the marketing timeline with with your team, you will ensure that all content is prepared and no one is left out of the loop, reducing delays and potential obstacles to the campaign being implemented. Finally, a proper timeline detailing your marketing plan is the minimum requirement to start reaching out to the press and influencers and other stakeholders in the communication process, which will allow you allow to estimate the required effort for the activities, and if it is something that you can do, or for which you will be needing external help hiring for example an indie game marketing company.

1. Understand the size of the game industry and the games ecosystem

The games market has been growing at a rapid pace and reached $175.8 billion in 2021, according to research firm Newzoo.

Indie Game marketing - Global Games Market to Generate $175.8 Billion in 2021; Despite a Slight  Decline, the Market Is on Track to Surpass $200 Billion in 2023 | Newzoo
Indie Game Marketing – Global Games Market to Generate $175.8 Billion in 2021 via Newzoo

The games ecosystem is vast and intricate, with developers, publishers, platforms, retailers, and consumers all having a role to play. Understanding the size and complexity of the games industry is critical for anyone looking to enter the market or invest in it.

Some of the games being released every year are so big and with so much resources that trying to get through the waves of their marketing is almost impossible. In the sameway, most of the games being released every year falls largely in the same know and successful genres, as First Person Shooters, Racing games, Third Person Action games, etc… Because they are associated with great results and because most of players wants to play them.

None the less, the number of players and their demography have been drastically changing over the recent years, which means that there are players for just about any genre of game, and probably some of them have a very low number of games available.

One tool that can help understand this reality is by using the SWOT (Strengths, Weaknesses, Opportunities and Threats) a strategic tool that allows you to analyze how you are ranking against your market.

SWOT analysis is used by all companies, including game development, to self-assess their current position as a company and to understand the likelihood of achieving certain goals. A SWOT chart is usually presented in the form of a matrix, which is able to hint on what the company is good at, what it is not good at, what it can capitalize on, and what it can fail at.

Let’s look at each block independently.

  • Strengths: As you can imagine, strengths include things that your people are simply good at. Whether it’s the unique style of your art department, the skills of your coders, the expertise of your QA team, or the great PR contacts that you’ve collected over the years, this part of the matrix contains everything you can use to achieve your goals. But there is more to it than that. In order to get a complete picture of the company, the strengths section should also include any unique resources at your disposal and any past events that the community might view as positive. So if you’ve already accomplished something as a studio, it’s a good idea to include it here.
  • Weaknesses: As the saying says, the weak points section should contain details of things that your game studio typically have problems with. For example, are you known for falling behind in certain parts of the development process like quality or innovation, or project management? Is your online presence almost non-existent? These are all very important points to consider before starting a new project. Along with your studio weaknesses, project-specific weaknesses should also be included in this category. For example, if you are trying to make the next successful RPG game, but your artists have never modeled 3D Characters before, you may want to highlight the problem and invest in solving it.
  • Opportunities: Far from the discomfort of understanding your limitations, the ‘Opportunities’ section covers any external environment that supports your efforts. There are an infinite number of opportunities that a game development studio can receive, at least if you know how to look for them, so we will not give any examples here. Before we continue, however, let’s remember that this and the next part of the SWOT matrix are dedicated to external influences. For internal influences, you can group them under the categories of ‘strengths’ and ‘weaknesses’.
  • Threats: Finally, as the last stage in the strategic process, threats are exactly the name hints at. competitors, dangerous situations posed by weaknesses, changes in trends – these are the variables you should keep in mind before moving on to the production stage. Threats, due to their unpredictable nature (or not), are usually the most difficult element to assess in a SWOT analysis. There is no magic formula for correctly assessing threats, but you should try to be as objective and honest as possible. And remember, it is better to be prepared for what will not happen than to be caught unprepared for what will happen.


2. Niche down and understand the players in it.

People will find you, it’s your responsibility. When you are just starting out in the game, you are like a sailboat in the middle of the ocean. Nobody knows you are there and nobody knows how to find you. They don’t even know that they should find you. Your responsibility, within the boundaries of marketing, is to make sure that people know you exist, which if you are proud of your game, being your evangelist should not feel disconfortul for you.

Start to think of new possible genre of games, or games that could be associated with other type of players interest, like for example, people that like to see grass grow, or people that like to play tomato throwing wars, or puzzles of siamese cats.

This will be a niche market. That you can use to try to leverage your efforts of making games for.

As defined in the wikipedia, A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market.

The more narrow you will think of the interest of the player, the best possibilities you will have to find a type of games that some people are looking for, but no one is making games for it.

You can use tools like google trends, or google suggestion to try to find those possible niches.

Once you have found something, try to think on what are the interests of the people playing those games, what they are are like, what are their hobbies, where they usually look for information, what they would like to see in game that matches their interest, etc… This is important to match exactly the content that you will be making to fit their needs.

how to create a logo for your game

How to create a logo for your game

A logo is one of the important things in branding a part from having a great name, is to have a good logo that communicates a lot about the product or service you offer. Many companies spend millions to find a logo that will be remembered. And it is not surprising, because if a logo is done well, it can be really memorable and can really be the face of the company. We have picked 50 of the world’s best and most memorable logos. In this article we will give some insights on How to create a logo for your game, and especially the logo design process for games.

How to create a logo for your game
How to create a logo for your game – The importance of a logo for the right branding – Photo by Mike on Pexels.com

In the previous post, we have approached how to find a good name for your game, and it is side companion post for this content, so We recommend to read it too, for more in depth analysis of the name aspect of the game.

Table of Contents How to create a logo for your game

1. how logo design helps your business/brand

Logo design is an important aspect of any business or brand. It can help to create a recognizable image for your company or product, and can help to attract new customers. A well-designed logo can also help to promote your company or product online.

how to create a logo for your game
how to create a logo for your game – Photo by Pixabay on Pexels.com

Logos play a very important role in the marketing and branding of a company or product. They can be simple or complex, but they all have one common goal: to help people identify and remember the company or product.

There are many factors to consider when designing a logo for your game. The most important thing is to make sure it is effective and memorable. Here are a few tips to help you create an effective logo for your game:

1. Keep it simple

Your logo shouldn’t be too complex or detailed. It should be easy to remember and use on promotional materials, website graphics, and game packaging.

2. Use a consistent style

Your logo should have a consistent style across all marketing channels that your company operates.

working in a group
how to create a logo for your game — The Design process – Photo by Kaboompics .com on Pexels.com

When creating a logo for your game, there are a few things that must be taken into consideration. The first is the overall look and feel of the game. Second is the target audience. Third is the genre of the game. Finally, the logo must be legible and easy to create on a variety of media.

There are a few things to consider when choosing a logo for your game. The first is the type of game you are making. Are you making a casual game with simple graphics, or are you making a more complex game with high-quality graphics? If you are making a more complex game, you may want to consider using a more stylized logo. Another thing to consider is the target audience of your game. Are you making a game for children, or are you making a game for adults? If you are making a game for adults, you may want to consider using an image that is more sophisticated or professional. Finally, you should consider the budget you have. If you have a limited budget, you may want to consider using an

Creating a logo for your game can be a daunting task, but with a little bit of creativity and some helpful tips, it can be done easily. First, it is important to think about what your game is about and what type of feel you want it to have. Once you have a good idea of what you are looking for, you can start designing your logo.

One important thing to keep in mind when creating your logo is to make it simple. Too many details can distract from the overall look of your logo, so keep it simple and easy to understand. Additionally, make sure to use a consistent font throughout your logo so that it looks cohesive. And lastly, don’t be afraid to experiment with different

 7. AI design vs Traditional Logo Design

There is a lot of debate between traditional logo design and AI design when it comes to creating a logo for a game. Traditionally, logos are designed to be easily recognizable and memorable. They are designed to communicate a brand’s message to the public. AI design, on the other hand, is more about creating a unique and visually appealing design. Some argue that traditional logos are better suited for games that are intended for a broader audience, while AI designs are better suited for games that require a more personal connection with the player. Ultimately, it comes down to the preferences of the designer and the target audience of the game.

8. A List of 5 Reasons why an AI-Powered Logo Generator is Better Than the Traditional Ones

Logos are one of the most important pieces of branding for any game, and they play a big role in helping people identify a game. A logo can be the first thing someone sees when they browse through a game’s store page or launch screen, and it can help set the tone and atmosphere of the game.

Traditional logo creation methods can be time-consuming and require a lot of skill. They can also be expensive, and many developers don’t have the time or money to invest in them. This is where an AI-powered logo generator comes in.

These tools are easy to use and don’t require any special skills or knowledge. You simply input the name of your game, the type of logo you’re looking

1. Logo generators are more versatile than traditional logo design tools. They can be used to create logos for games, apps, websites, and more.

2. They’re easy to use and can be customized to your needs.

3. They’re cost-effective and can help you create a logo that’s unique and eye-catching.

4. They can help you create a logo that reflects the tone and style of your game or app.

5. They can help you create a logo that’s appropriate for your target audience.

Color is one of the most important aspects of logo design. It can set the tone for a company or product, and can help people to remember a logo. A good logo should be easy to see and remember, and it should use colors that are easy to associate with the company or product.

10.How many logo designs should I have?

Logos are important for game developers. They help players identify your game, and can also be used for marketing purposes. It’s important to have a variety of logo designs, so that you can find the perfect one for your game. Some tips for creating logos for games include:

1. Use a simple design. Your logo should be simple and easy to remember.

2. Use a distinctive color. Make sure your logo features a distinct color that will stand out.

3. Use typography to enhance your logo. Use typeface that is appropriate for your game, and make sure it is legible.

4. Use a logo template. There are many free logo templates available online, or you can

11. How will I know if my logo is effective?

Logos play an important role in branding and marketing your game. A well-designed logo can help to create a memorable and effective game brand. However, there is no one definitive way to measure the effectiveness of a logo. Some key factors to consider include how well the logo conveys the game’s unique selling proposition, whether it is visually appealing and easy to remember, and whether it can be used on different mediums (such as websites, social media, and promotional materials).

12. Some Resources for logo design

Below you will find a list of some good online logo designer software.

Online tools

https://brandmark.io/

https://freelogodesign.org

https://www.logomaker.com/

https://looka.com/

https://www.canva.com/create/logos/

Youtube tutorials

How to Design a Logo for Beginners

Workbook for the video: Link

How to Make a FREE Logo in 5 Minutes

Learn how to make a stunning logo for FREE in just 5 minutes! No software necessary!

The Logo Design Process From Start To Finish

Graphic Design Resources: https://goo.gl/kUXMpU

Conclusion: A logo is the face of your brand.

A logo is the face of your brand. It is what people see first and often when they think of your company or product. A well-crafted logo can help your business stand out and be more easily remembered. When designing your logo, keep in mind the following tips:

-Be simple and easy to understand. Your logo should be able to be reproduced in a variety of formats, including on T-shirts, mugs, and stickers.

-Make sure your logo is legible in all types of lighting.

-Choose a font that is modern and contemporary, but still easy to read.

-Make sure your logo is consistent across all media platforms.